Many customers like using a live chat application when available to them even though most online merchants have been slow to adapt to the use and installation of chat software. It seems that shoppers who happen to find a website that offers a chat program enjoy it, according to a survey conducted by the E-Tailing Consultant and Bold Software.
The survey included a thousand shoppers back in February and revealed that 20 percent of customers prefer using sites that offer them a chat application. The survey also pointed out several reasons why chat software has been so well-behaved by customers and several reasons why a trader should consider downloading a chat program now to be able to reap some of the positive results for themselves.
Human factor helps drive live chat software. In terms of customer service, the software is heard to the top of the best practices category due to the fact that people who have used the chat quickly fall in love with the method of prompt response, knowledge and friendliness. Adding a chat application to a website helps to remove the business from the virtual map and to real life that makes customers more likely to make purchases and much less suitable to browse, especially if they have already engaged in a chat with one proactive representative. Following the same principle of pressure that a real seller in a retail can offer, people are more likely to buy a purchase if they have been targeted.
Speed of a live chat application. Its hard to discuss the benefits that live chat software holds when it comes to dealing with the customers concern for immediate answers. 77 percent of those who participated in the Live Chat software survey stated that they prefer it because they get the answers they want without a delay. Another 52 percent reported that they liked using a chat application because it got their purchase to be streamlined and efficient. Since most people today are starving, the idea that they can be in control and gain the efficiency they need from a one-stop solution is appealing and its inviting. Shoppers who have had a successful chat experience experience are twice as likely to remember the next time they need to make a purchase that sends them back to the same site.
Demographic live chat programs are extremely desirable. From the sellers point of view, one of the main reasons for installing live chat software is the fact that the average shopper looking for a chat application before buying is highly desirable. On average, proponents of the live chat program are between 30 and 50 years of age with significant income. They are also more likely to hold a college degree and much more likely to spend money online compared to any other group of shoppers. In other words, those who want a chat application are the same people who will make a final purchase or two from our website.
Proactive live chat. Finally, while the survey showed that not all proactive approaches are effective, when executed correctly, 62 percent of browsers are open to chat on the invitation. It means as an e-commerce company that you potentially reach out to almost two-thirds of your potential buyers to encourage sales and increase profits. which are quite impressive figures for an activity that wants to increase its annual profit.